Conferences
Reserve Booth @ Consensus Toronto
Client: ReserveYear: 2025Services: Conferences, Custom Assets, Merchandise, Signage

About the Project
For Consensus 2025 in Toronto, the Reserve booth was a backyard. Turf underfoot, lawn chairs, a grill, coolers of sparkling water, and a kiddie pool full of prop money, all under a sign that read "Diversify & Chill". Atlas produced the set pieces and the giveaways, drove them to the Metro Toronto Convention Centre, set the booth up, kept it stocked for three days, and took it down again. Booth 3104, by the main stage, 14 to 16 May 2025.
Services
- Conferences
- Custom Assets
- Merchandise
- Signage
Tags
ConferencesConsensusTorontoReserveBoothCustom AssetsMerchandise
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Cans of sparkling water with custom labels
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Pins
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Scratch cards
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Rubber ducks
What we built

01
The set
- LED "Diversify & Chill" sign
- 10 by 10 ft of turf
- White picket fence
- Kiddie pool filled with prop money
- Lawn chairs

02
The grill and the coolers
- Grill with a custom Reserve design
- Four coolers with custom artwork
- 600 cans of sparkling water with custom labels

03
The giveaways
- 50 Hawaiian shirts with the Reserve mark
- 500 pins
- 450 scratch cards
- 192 rubber ducks
- 300 booklets
- 10 photo props

04
On site
- Delivery to Toronto and back
- Set-up and teardown
- Atlas on the floor for all three days
- Booth 3104, by the main stage
Inspired by what we did for Reserve?
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