Basketball Pick Up Game @ Consensus Miami

About the Project

Custom merch for a morning pickup game on Miami Beach, bringing crypto hoopers together before the Consensus floor opened. Hosted by Cole-Frieman & Mallon, Cayman Finance, Otonomos, Pagga.io, and AKKA Studio, the run went 8 to 10 AM on an outdoor court a block off the sand, with tickets split between hoopers and spectators. Atlas produced the merchandise: court-ready kit and takeaway pieces built to survive two hours of full-court basketball and still look good at the afternoon panels.